Trade
Pest Control
Articles for pest control shops running 1-10 people. Pricing, hiring, customer disputes, and the parts of the business they never teach you.
Your After-Hours Calls Are a Policy Problem — Not a You Problem
Still taking late-night customer calls yourself? That's not hustle — it's a broken system. Here's how to build an actual after-hours policy.
Your Best Customers Are Loyal to a Person — Not Your Business
When your anchor customer leaves, retires, or dies — do they take the account with them? Most small shops find out too late that loyalty isn't transferable.
Your Techs Should Know Exactly What Jobs Cost — All of It
Hiding your flat-rate pricing from your own techs is tanking your close rates and your NPS. Here's why full price transparency wins.
Your Field Software Isn't Broken — Your Rollout Was
Your techs aren't using the app you're paying for. That's not a them problem. Here's the 90-day rollout fix that actually sticks.
Your Intake Process Is Losing You Jobs Before Trucks Roll
Bad intake doesn't just lose bookings — it wrecks your NPS, average ticket, and tech efficiency. Here's how to build one that actually works.
Your Best Customer Gets Special Treatment — Stop It
Dropping everything for your best customer feels loyal. It's actually why your schedule's wrecked and your margin's gone. Here's the real math.
Your Field Software Knows More Than You Do — Use It
You're paying for Housecall Pro or ServiceTitan every month. Are you actually using the data? Here are the 3 numbers that change how you run jobs.
Answer Your Own Phones for 90 Days — Then Fix Everything
90 days on your own phones will expose more broken systems than any audit. Sam Reeves rebuilt his entire intake this way — and it shows.
Your Techs Don't Know Why Jobs Are Priced — and It Shows
Hiding your pricing from techs isn't protecting your margins — it's killing your upsells. Here's what to share, what to lock down, and why it matters.
Your Repeat Customers Aren't Always Worth Keeping
That customer who calls every year feels like loyalty. Joe Whittaker says they might be the reason your pricing never improves.
Your Call-to-Book Rate Is Broken — You Just Don't Know It Yet
More leads won't fix a leaky intake. Learn what call-to-book rate actually is, how to measure it, and why fixing it beats buying more ads.
Your Flat-Rate Book Has an Expiration Date — Do You Know It?
Built your flat-rate price book and forgot it? Your costs moved. Your prices didn't. Here's why a stale book is worse than winging it.
Your Service Agreements Are Priced on Hope, Not Data
Maintenance contracts feel like stable revenue — until you run the actual numbers. Here's why most service agreements are quietly losing money.
Your NPS Is a Phone Problem, Not a Field Problem
Bad reviews aren't about your techs — they're about your intake. Here's how to audit the first 90 seconds before it kills your reputation.
Your Truck Stock List Isn't Your Tech's Decision
Letting techs decide what's in their truck feels like trust. It's actually costing you on every job. Here's how to fix it.
Your Dispatch Order Is a Revenue Decision — Not a Logistics One
Dispatching by proximity feels efficient. It's costing you real money. Here's what your dispatch order is actually deciding without you knowing.
Your Loyal Customers Are Dying — Do You Have a Plan?
Death, moves, and life changes kill your customer base silently. Most small shops lose 15-20% yearly and never notice. Here's how to stop the bleed.
Your On-Call Rotation Is a Retention Problem in Disguise
Most shops treat on-call as a scheduling fix. It's actually driving turnover in your best young techs. Here's what to do instead.
Stop Outsourcing Your Phones Before You Fix Your Intake
Hiring someone to answer calls sounds like freedom. But if your intake process is broken, you're just paying someone to do the damage faster.
Your Software Stack Is Only as Good as Your Worst User
You bought the right tools. But if your techs use them wrong, you've just automated your chaos. Here's how to fix that.
Your Best Tech Knows Too Much — And That's a Problem
When your top guy goes down, does the job go sideways? If the answer is yes, you don't have a team — you have a dependency. Here's how to fix it.
Your Cost Per Lead Is a Lie Without This One Filter
Blended cost-per-lead is hiding which marketing channels are actually profitable. Here's the breakdown small shops need to stop wasting ad spend.
Your Intake Process Is Broken — And You Built It By Accident
If you've never intentionally designed how a customer enters your business, you haven't built a process — you've built a liability. Here's how to fix it.
Your Customer Relationships Aren't in Your CRM
You think you transferred the relationship. You transferred a phone number. Here's what customer handoff actually takes in a small trade shop.
Your Post-Job Follow-Up Is Too Late and Too Generic
The 48 hours after a closed job determines whether that customer calls you next time. Most shops blow the window entirely. Here's what to do instead.
Your Customer Texts Look Good — But They're Creating More Calls
Your arrival texts and job updates feel professional. But if your inbound call volume didn't drop after you turned them on, your automation is broken. Here's why.
Stop Discounting Emergency Calls for 'Good' Customers
Your best customers get your lowest emergency rates. That's backwards. Here's why loyalty pricing is quietly wrecking your margins.
The One Number PE Firms Track That You're Ignoring
Revenue per tech per day reveals what gross revenue hides. Here's how to calculate it and what it will tell you about your shop.
Your Job Notes Are Garbage — And It's Costing You
Logging that you did a job isn't the same as logging what you found. Bad job notes cost you on every return visit. Here's how to fix it fast.
Maintenance Plans Sound Great. The Math Is Harder Than You Think.
Recurring revenue memberships can trap small shops in low-margin callbacks. Here's how to price and run a maintenance plan that actually works.
Stop Giving Away After-Hours Calls — Charge What They're Worth
Most small shops either eat after-hours calls or dodge them. Both are wrong. Here's how to set an emergency rate and actually stick to it.
Your Dispatcher Role Doesn't Exist Yet. That's the Problem.
Running dispatch out of your own head is capping your revenue. Here's when and how to make it a real role — before you think you need to.
Your Best Customers Are a Life Event Away From Gone
Long-term customer loyalty dies when they do — or move. Here's how to turn relationships into business assets before that call comes.
Your Follow-Up Automation Is On. It's Also Not Working.
Automated texts after job close feel like customer care. They're not. Here's why your sequence is broken and how to fix the logic.
Your Scheduling Software Isn't the Problem. Your Logic Is.
If your dispatch board stays a mess no matter what software you try, the problem isn't the tool — it's the scheduling logic you never built.
Cost Per Lead Is a Vanity Metric. Track This Instead.
Your Google Ads dashboard shows cheap leads. Your bank account disagrees. Here's the marketing math small shops actually need to run.
Don't Add a Second Truck Until You Fix Your First One
Adding crew before your systems are solid doesn't scale your business — it scales your problems. Here's the checklist Sam used before truck #3.
Your Techs Are Losing 90 Minutes a Day in the Truck
Windshield time is killing your margins and you're not tracking it. Here's how to measure it, price for it, and cut it with smarter scheduling.
Should You Put Prices on Your Website? Yes. Here's Why.
Hiding your prices doesn't protect you from competitors — it just loses you the customers who were ready to hire. Here's what actually happens when you go transparent.
Stop Answering Your Own Phone (It's Costing You Jobs)
Every call you miss after hours is a job you just handed to your competitor. Here's what a trade answering service actually costs — and pays back.
Your Field Service Software Has a Customer Portal. Use It.
Stop ignoring the customer portal sitting in your field service app. It's already paid for — and it's losing you jobs every week you leave it blank.